We are very pleased about your interest in our company. Data protection is of particular importance to the management of Bonavivet UG. The use of the Internet pages of Bonavivet UG is generally possible without any indication of personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Bonavivet UG. By means of this privacy policy, our company would like to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.
Bonavivet UG, as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
1. Definitions
The privacy policy of Bonavivet UG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
We use, among others, the following terms in this privacy policy:
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a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
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b) Data subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
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c) Processing
Processing is any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
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d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
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e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
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f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
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g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
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h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
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i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
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j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
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k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and address of the controller
Controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:
Bonavivet UG
Adolf-Kaschny-Strasse 19
51373 Leverkusen
Germany
Tel.: 0214-83097072
3. Cookies
The Internet pages of Bonavivet UG use cookies. Cookies are text files that are stored and saved on a computer system via an Internet browser.
Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.
By using cookies, Bonavivet UG can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to enter access data each time the website is accessed, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The website of Bonavivet UG collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following can be collected: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
When using this general data and information, Bonavivet UG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as the advertising for it, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by LW Beratungsprofi UG both statistically and with the aim of increasing data protection and data security in our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5. Registration on our website
The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for an internal use attributable to the controller.
By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) to the data subject, the date, and the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented, and these data make it possible, if necessary, to clarify committed offenses. In this respect, the storage of this data is necessary for the protection of the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.
The registration of the data subject by voluntary provision of personal data is intended to enable the controller to offer the data subject content or services that, by their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the data stock of the controller.
The controller shall, at any time upon request, provide information to each data subject as to what personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. All employees of the controller are available to the data subject as contact persons in this context.
6. Subscription to our newsletter
On the website of Bonavivet UG, users are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.
Bonavivet UG informs its customers and business partners regularly by means of a newsletter about company offers. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter mailing. A confirmation email will be sent to the email address entered by a data subject for the first time for newsletter mailing for legal reasons using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) to the computer system used by the data subject at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the email address of a data subject at a later date and therefore serves the legal protection of the controller.
The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. Furthermore, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. There is no transfer of personal data collected as part of the newsletter service to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter mailing, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.
7. Newsletter tracking
The newsletters of Bonavivet UG contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Bonavivet UG can see if and when an email was opened by a data subject and which links in the email were called up by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter mailing and to better adapt the content of future newsletters to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are entitled at any time to revoke the separate consent given via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. Unsubscribing from the receipt of the newsletter is automatically interpreted by Bonavivet UG as a revocation.
8. Contact possibility via the website
The website of Bonavivet UG contains, due to legal regulations, information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of these personal data to third parties.
9. Comment function in the blog on the website
Bonavivet UG offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a publicly accessible portal on a website, in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.
If a data subject leaves a comment on the blog published on this website, information about the time of the comment entry and the user name (pseudonym) chosen by the data subject are also stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged. This storage of the IP address is for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment made. The storage of these personal data is therefore in the own interest of the controller, so that the controller could exculpate itself in the event of a violation of the law if necessary. There is no transfer of these collected personal data to third parties, unless such transfer is required by law or serves the legal defense of the controller.
10. Routine deletion and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the storage purpose ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
11. Rights of the data subject
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a) Right to confirmation
Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.
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b) Right of access
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of the processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- if possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request rectification or erasure of personal data concerning him or her or restriction of processing by the controller or to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- if the personal data are not collected from the data subject: any available information as to their source
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and—at least in those cases—meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject
Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, he or she may, at any time, contact any employee of the controller.
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c) Right to rectification
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
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d) Right to erasure (right to be forgotten)
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and insofar as the processing is not necessary:
- The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
- The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
- The personal data have been unlawfully processed.
- The erasure of personal data is required to fulfill a legal obligation under Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.
If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by Bonavivet UG, he or she may, at any time, contact any employee of the controller. The employee of Bonavivet UG will ensure that the erasure request is complied with immediately.
If the personal data have been made public by Bonavivet UG and our company as controller is obliged pursuant to Art. 17(1) GDPR to erase the personal data, Bonavivet UG, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, insofar as processing is not required. The employee of LW Beratungsprofi UG will arrange the necessary measures in individual cases.
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e) Right to restriction of processing
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
- The data subject has objected to processing pursuant to Art. 21(1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Bonavivet UG, he or she may, at any time, contact any employee of the controller. The employee of Bonavivet UG will arrange the restriction of processing.
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f) Right to data portability
Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject may at any time contact any employee of Bonavivet UG.
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g) Right to object
Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
Bonavivet UG will no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.
If Bonavivet UG processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Bonavivet UG to the processing for direct marketing purposes, Bonavivet UG will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by Bonavivet UG for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may contact any employee of LW Beratungsprofi UG or another employee directly. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.
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h) Automated individual decision-making, including profiling
Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning him or her or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) it is based on the data subject's explicit consent, Bonavivet UG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.
If the data subject wishes to assert rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.
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i) Right to withdraw data protection consent
Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any employee of the controller.
12. Data protection for applications and in the application process
The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also take place electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller oppose such deletion. Other legitimate interest in this sense is, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).
13. Data protection provisions on the use and application of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an Internet-based social meeting place, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and network via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. During the course of this technical procedure, Facebook is made aware of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected by the Facebook component and associated with the respective Facebook account of the data subject by Facebook. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the "Like" button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desirable for the data subject, he or she can prevent this transmission by logging out of their Facebook account before calling up our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. Various applications are also available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
14. Data protection provisions on the use and application of Google Analytics (with anonymization function)
The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about the website from which a data subject has come to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what period a sub-page was viewed. Web analytics is mainly used for the optimization of a website and for cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if access to our Internet pages is made from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports showing the activities on our Internet pages for us, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.
By means of the cookie, personal information, such as the access time, the location from which an access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our Internet pages, such personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, there is the possibility of reinstalling or reactivating the browser add-on.
Further information and the applicable data protection provisions of Google can be retrieved at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.
15. Data protection provisions on the use and application of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords, which enables a company to display advertising to Internet users who have previously stayed on the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently display interest-relevant advertisements to the Internet user.
The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet sites tailored to the individual needs and interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website if he or she subsequently calls up Internet pages that are also members of the Google advertising network. With each call-up to an Internet page on which the service of Google Remarketing has been integrated, the Internet browser of the data subject automatically identifies itself to Google. During the course of this technical procedure, Google receives personal data, such as the IP address or the user's surfing behavior, which Google uses, among other things, to display interest-relevant advertising.
By means of the cookie, personal information, such as the Internet pages visited by the data subject, is stored. With each visit to our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is therefore transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used by him or her and make the desired settings there.
Further information and the applicable data protection provisions of Google can be retrieved at https://www.google.de/intl/de/policies/privacy/.
16. Data protection provisions on the use and application of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords enables an advertiser to predefine specific keywords by means of which an ad will only be displayed in Google's search engine results if the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to relevant Internet pages using an automatic algorithm and taking into account the previously defined keywords.
The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, it is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, have been called up on our website. The conversion cookie enables both us and Google to track whether a data subject who has reached our website via an AdWords ad generated a sale, i.e., completed or canceled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
By means of the conversion cookie, personal information, such as the Internet pages visited by the data subject, is stored. With each visit to our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is therefore transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used by him or her and make the desired settings there.
Further information and the applicable data protection provisions of Google can be retrieved at https://www.google.de/intl/de/policies/privacy/.
17. Data protection provisions on the use and application of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audiovisual platform and allows users to share photos and videos as well as disseminate such data in other social networks.
The operating company of the Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding component from Instagram. During the course of this technical procedure, Instagram is made aware of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page was visited by the data subject. This information is collected by the Instagram component and associated with the respective Instagram account of the data subject by Instagram. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of this information to Instagram is not desirable for the data subject, he or she can prevent this transmission by logging out of their Instagram account before calling up our website.
Further information and the applicable data protection provisions of Instagram can be retrieved at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
18. Data protection provisions on the use and application of Pinterest
The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is an Internet-based social meeting place, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest allows users of the social network, among other things, to publish collections of images and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then be shared (so-called repinning) or commented on by other users.
The operating company of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest can be accessed at https://pinterest.com/. During the course of this technical procedure, Pinterest is made aware of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on Pinterest, Pinterest detects with every call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected by the Pinterest component and associated with the respective Pinterest account of the data subject by Pinterest. If the data subject clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.
Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged in to Pinterest at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If such a transmission of this information to Pinterest is not desirable for the data subject, he or she can prevent this transmission by logging out of their Pinterest account before calling up our website.
The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.
19. Data protection provisions on the use and application of Matomo
The controller has integrated the Matomo component on this website. Matomo is an open-source software tool for web analysis. Web analysis is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis tool collects, among other things, data about the website from which a data subject has come to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what period a sub-page was viewed. Web analysis is mainly used for the optimization of a website and for cost-benefit analysis of Internet advertising.
The software is operated on the server of the controller, and the data protection-sensitive log files are stored exclusively on this server.
The purpose of the Matomo component is to analyze the flow of visitors to our website. The controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports showing the activities on our Internet pages.
Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, we are enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, the Internet browser on the information technology system of the data subject is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. During the course of this technical procedure, we gain knowledge of personal data, such as the IP address of the data subject, which serves us, among other things, to trace the origin of visitors and clicks.
By means of the cookie, personal information, such as the access time, the location from which an access originated, and the frequency of visits to our website, is stored. With each visit to our Internet pages, such personal data, including the IP address of the Internet access used by the data subject, is transmitted to our server. These personal data are stored by us. We do not pass these personal data on to third parties.
The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs.
Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Matomo relating to the use of this website. To do this, the data subject must set "Do Not Track" in his or her browser.
However, with the setting of the opt-out cookie, it is possible that the Internet pages of the controller are no longer fully usable for the data subject.
Further information and the applicable data protection provisions of Matomo can be retrieved at https://matomo.org/privacy/.
20. Data protection provisions on the use and application of YouTube
The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television broadcasts, as well as music videos, trailers, or videos made by users themselves, can be accessed via the Internet portal.
The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
With each call-up to one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be accessed at https://www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google are made aware of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on YouTube, YouTube recognizes with the call-up to a sub-page containing a YouTube video which specific sub-page of our website was visited by the data subject. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desirable for the data subject, he or she can prevent this transmission by logging out of their YouTube account before calling up our website.
The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.
21. Payment method: Data protection provisions on Klarna as a payment method
The controller has integrated components of Klarna on this website. Klarna is an online payment service provider that enables purchase on account or flexible installment payments. Furthermore, Klarna offers other services, such as buyer protection or identity and creditworthiness checks.
The operating company of Klarna is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If the data subject selects either "purchase on account" or "installment purchase" as a payment option during the ordering process in our online shop, data of the data subject are automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to this transmission of personal data required for the processing of the invoice or installment purchase or for identity and creditworthiness checks.
The personal data transmitted to Klarna are usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number, as well as other data necessary for the processing of an invoice or installment purchase. Also necessary for the processing of the purchase contract are such personal data that are in connection with the respective order. In particular, there may be a mutual exchange of payment information, such as bank details, card number, validity date and CVC code, number of items, item number, data on goods and services, prices and tax charges, information on previous purchasing behavior or other information on the financial situation of the data subject.
The transmission of the data is intended in particular for identity verification, payment administration and fraud prevention. The controller will transmit personal data to Klarna in particular if there is a legitimate interest in the transmission. The personal data exchanged between Klarna and the controller will be transmitted by Klarna to credit reference agencies. This transmission is intended for identity and creditworthiness checks.
Klarna also passes on personal data to affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data are to be processed on behalf.
For the decision on the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the previous payment behavior of the data subject as well as probability values for their behavior in the future (so-called scoring). The calculation of the scoring is carried out on the basis of scientifically recognized mathematical-statistical procedures.
The data subject has the possibility to revoke consent to the handling of personal data at any time vis-à-vis Klarna. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
The applicable data protection provisions of Klarna can be retrieved at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.
22. Payment method: Data protection provisions on PayPal as a payment method
The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal offers the possibility to process virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also takes on trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg.
If the data subject selects "PayPal" as a payment option during the ordering process in our online shop, data of the data subject are automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
The personal data transmitted to PayPal are usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. Also necessary for the processing of the purchase contract are such personal data that are in connection with the respective order.
The transmission of the data is intended for payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. This transmission is intended for identity and creditworthiness checks.
PayPal may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data are to be processed on behalf.
The data subject has the possibility to revoke consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
The applicable data protection provisions of PayPal can be retrieved at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
23. Payment method: Data protection provisions on Sofortüberweisung as a payment method
The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment of products and services on the Internet. Sofortüberweisung represents a technical procedure by which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order.
The operating company of Sofortüberweisung is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If the data subject selects "Sofortüberweisung" as a payment option during the ordering process in our online shop, data of the data subject are automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
When processing a purchase via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online merchant after technical verification of the account balance and retrieval of further data to check the account coverage. The execution of the financial transaction is then automatically communicated to the online merchant.
The personal data exchanged with Sofortüberweisung are first name, last name, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. The transmission of the data is intended for payment processing and fraud prevention. The controller will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the controller may be transmitted by Sofortüberweisung to credit reference agencies. This transmission is intended for identity and creditworthiness checks.
Sofortüberweisung may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data are to be processed on behalf.
The data subject has the possibility to revoke consent to the handling of personal data at any time vis-à-vis Sofortüberweisung. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
The applicable data protection provisions of Sofortüberweisung can be retrieved at https://www.klarna.com/sofort/datenschutz/.
24. Payment method: Data protection provisions on Barzahlen as a payment method
In the case of using the payment method "Barzahlen" (cash payment), we forward the personal data you actively provided during the order for the purpose of executing this payment method to the service providers used for this purpose (in particular to the credit institution named at http://www.barzahlen.de/de/impressum and the service providers used by it). These service providers use this personal data exclusively for the purpose of implementing this payment method, including for the purpose of complying with anti-money laundering obligations.
25. Legal basis for processing
Art. 6(1)(a) GDPR serves as the legal basis for our company for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1)(d) GDPR. Ultimately, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).
26. Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.
27. Duration for which the personal data will be stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data are routinely deleted, provided they are no longer required for contract fulfillment or contract initiation.
28. Statutory or contractual requirements to provide personal data; necessity for the conclusion of the contract; obligation of the data subject to provide personal data; possible consequences of failure to provide
We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). Sometimes it may be necessary for a data subject to provide us with personal data, which must subsequently be processed by us, in order to conclude a contract. The data subject is, for example, obliged to provide us with personal data when our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision of the personal data would be.
29. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
This privacy policy was created by the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH in cooperation with the Cologne IT and data protection lawyer Christian Solmecke.